It’s a monitoring system that monitors radio, tv, OOH, press and magazines, by using high quality technologies.
- Radio & TV: we convert all programming in acoustic footprint to identify the campaign transmission in all TV categories: Open TV, Paid TV, Local TV and Radio.
- OOH: through tours, we identify all positions located in the principles avenues of the most important cities in the country, so we can know who is annunciating.
- Press and magazines: we monitor the principal titles of the most important cities in the country.
- We have IBOPE and INRA ratings or audiences information.
- We have reference of commercial fees of all media that are being monitored.
- We have information of all commercial locations in 23 cities of the country.